Case Study: How OTB Marketing Helped a Seattle Roofing Contractor Increase Lead Generation by 150%

The Challenge

Despite operating in a highly competitive market, the company lacked a cohesive digital marketing strategy. Their online visibility was limited, lead generation was inconsistent, and there was no structured process for nurturing prospects who were not immediately ready to purchase.

The business owner had set aggressive growth targets and needed a marketing partner capable of delivering measurable results while building a sustainable foundation for long-term expansion.

Key objectives included:

Increase qualified lead volume
Improve search visibility throughout the Seattle market
Generate a predictable pipeline of roofing opportunities
Build trust and authority within the local community
Support ambitious revenue growth goals
The Strategy

OTB Marketing implemented a multi-channel digital marketing strategy designed to generate immediate leads while simultaneously building long-term organic growth.

Services Provided

Search Engine Optimization (SEO)
Google Local Services Ads (LSA)
Google Ads (PPC)
Meta Advertising (Facebook & Instagram)
Social Media Marketing
Email Marketing

SEO & Content Marketing

We launched an aggressive SEO and content marketing campaign focused on local roofing searches throughout Seattle and surrounding communities.

Our team developed location-specific service pages, educational blog content, and search-optimized website resources targeting homeowners actively researching roofing services.

The strategy focused on:

Local roofing service keywords
City-specific search terms
Roof replacement and repair searches
Educational content that addressed homeowner concerns
Ongoing website optimization and technical SEO improvements

This approach helped improve search visibility while establishing the company as a trusted roofing authority in the market.

PPC Advertising

Our paid advertising strategy was intentionally narrow and conversion-focused.

Google Ads and Local Services Ads targeted high-intent searches from homeowners actively seeking roofing services. Dedicated landing pages were developed to maximize conversion rates and provide a seamless user experience.

Campaigns focused on:

Roof replacement
Roof repair
Emergency roofing services
High-converting local search terms
Service-area-specific targeting

By aligning keywords, ad messaging, and landing page content, we created a highly efficient lead generation system that consistently delivered qualified opportunities.

Meta Advertising

While search advertising captured homeowners ready to buy, Meta Ads were used to generate awareness and stay in front of potential customers earlier in their buying journey.

Campaigns highlighted:

Completed roofing projects
Customer testimonials
Educational content
Seasonal roofing concerns
Brand awareness initiatives

This top-of-funnel strategy helped expand audience reach and supported overall lead generation efforts.

Email Marketing

Email marketing became a critical component of the overall strategy.

We developed ongoing newsletters and lead nurturing campaigns designed to build trust, establish authority, and maintain communication with prospects throughout longer buying cycles.

The email strategy included:

Educational homeowner content
Seasonal roofing maintenance tips
Project showcases
Customer success stories
Automated lead nurturing sequences

These campaigns helped keep the company top-of-mind while increasing conversion rates among leads who were not ready to move forward immediately.

The Results

Within the first year of the campaign, the company experienced substantial growth across all major performance metrics.

Key Outcomes

✅ 150% Increase in Total Lead Generation

Qualified lead volume increased by 150% compared to previous performance levels, creating a significantly larger pipeline of opportunities for the sales team.

✅ 60% Over Delivery on Expected Revenue Goals

The marketing strategy generated results well beyond initial projections, helping the company exceed its revenue expectations by 60%.

✅ Increased Market Visibility

The company established a stronger presence throughout the Seattle market through improved search rankings, expanded social reach, and consistent brand exposure.

✅ Stronger Lead Nurturing Process

Email marketing and audience retargeting helped improve lead quality and conversion rates while reducing the number of lost opportunities.

✅ Expanded Growth Forecast

Perhaps the most significant result was the confidence gained by ownership. Based on the success of the first year, the business owner increased the company's projected annual revenue target from $6.4 million to $10 million heading into year two.

Conclusion

By combining SEO, content marketing, PPC advertising, social media marketing, and email marketing into a unified strategy, OTB Marketing helped transform a recently acquired roofing company into a rapidly growing market leader.

The campaign demonstrates the power of a full-funnel marketing approach that balances immediate lead generation with long-term brand building and customer nurturing.

Results at a Glance
150% increase in lead generation
60% over expected revenue goals
Expanded annual growth forecast from $6.4M to $10M
Increased local search visibility
Improved lead nurturing and conversion rates
Sustainable multi-channel growth strategy