Case Studies

A Seattle-area roofing contractor came to OTB Marketing in January 2026 after being acquired by a local entrepreneur with ambitious growth plans. While the company already had an established reputation and customer base, its digital marketing efforts were underdeveloped and generating inconsistent results.

The new ownership team recognized the opportunity to leverage modern digital marketing strategies to accelerate growth, increase market share, and establish the company as one of the leading roofing contractors in the Seattle metropolitan area.

In January 2025, OTB Marketing began working with a private equity–owned platform company overseeing 20+ home service brands across the United States. The portfolio included companies specializing in concrete coatings as well as fence and deck installation services, ranging from single-location local operators to multi-state brands with 10+ locations.

The overarching objective was to reduce dependency on paid lead channels and build a scalable, long-term organic growth engine across all brands in the portfolio.

In March 2021, OTB Marketing partnered with a well-established HVAC, electrical, and plumbing company based in South Jersey, NJ. The company had built a strong local reputation over the years, but its digital presence did not reflect the quality or scale of its services.

While referrals and traditional marketing had historically driven business, leadership recognized the need to modernize their lead generation strategy and build a stronger foundation for organic growth.

At the same time, the company was actively expanding its service offerings and geographic reach, creating the need for a more structured and scalable digital marketing system.

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This is a paragraph. It is connected to a CMS collection through a dataset. Click “Edit Text” to update content from the connected collection.