Success stories

Mission:

Scale Lead Generation & Revenue

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Challenge:

After acquiring an established Seattle-area roofing company, new ownership had aggressive growth goals and needed a digital marketing strategy capable of generating significantly more qualified leads while building the brand for long-term growth.

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Solution:

OTB Marketing developed a full-funnel strategy combining aggressive local SEO and content development with highly targeted Google Ads and Local Services Ads. Meta campaigns expanded brand awareness and reached homeowners earlier in the buying process, while email newsletters and lead-nurturing campaigns helped build trust and keep prospects engaged.

Mission:

Scale Organic Lead Generation Across 20+ Brands

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Challenge:

A private equity–owned portfolio of 20+ concrete coating and fence/deck brands wanted to reduce its dependence on paid advertising by creating a scalable source of organic leads. The challenge was developing an SEO strategy that could work for everything from smaller single-state businesses to established brands operating 10+ locations across multiple states.

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Solution:

OTB Marketing created five scalable SEO campaign models based on each brand's size, market footprint, competition, and growth goals. Working directly with the company's CMO, we implemented strategies across existing brands and newly acquired companies that included on-page SEO, technical SEO, local SEO and Google Business Profile optimization, content development, and link building—all focused on generating qualified organic leads.

Mission:

Build a Scalable Digital Lead Generation Platform

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Challenge:

Despite having a strong reputation throughout South Jersey, the company lacked the digital presence needed to consistently attract new customers. It also had ambitious plans to expand into Delaware and Pennsylvania while launching new business lines for energy efficiency, water treatment, and generators.

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Solution:

OTB Marketing developed a long-term SEO and lead generation strategy around the company's core HVAC, electrical, and plumbing services. As the business expanded, we built separate websites and SEO strategies for its new service divisions, allowing each to target highly relevant searches and deliver a more focused customer experience. Local Services Ads and localized SEO campaigns supported continued expansion throughout New Jersey, Delaware, and Pennsylvania.